2001-Present: Principal, Michael Ward Design. I design and produce marketing materials, including direct mail, catalogs, sales collateral, display systems, print ads, logos, posters. Clients: ViewSonic, Lantronix, Archos, Toshiba, Westec Security, Aames Home Loan, Edison Security, Infiniti, Foundstone, Epicor, Telelogic, Pacific Handy Cutter. Highlight: Designed packaging, collateral, advertising (trade & consumer), POP and trade show marketing for ViewSonic.

March 2000-October 2001: Senior Art Director, Wirestone. Projects: ad campaigns, collateral, identity, naming, interface design. Highlights: AD'd full-scope new product rollout for Encad, including collateral, advertising and trade show materials. Supervised assistant AD. Clients: Encad, manageStar, ECT, Zuma Networks, California Pacific Homes, SMC.

Sept 1997-March 2000: Senior AD, McAdams Group Projects: websites, exhibit graphics, pop, logos, menus, corporate ID, ads, interactive, brochures. Highlights: created print and digital graphic standards program for Navco Security. Clients: Toyota, Coca-Cola, Brinks, Lone Star, Jerry's Deli, Hyundai, Red Lobster, Mitsubishi, Starbucks.

1990-1997: Senior AD, McKiernan Studio. Projects: collateral, logos, catalogs, copywriting, ads, corp. ID, data sheets, exhibits, packaging, posters, pop and product design. Highlight: designed record-selling line of sports cards and packaging for Topps. Clients: Pepsi, Disney, Time/Warner, Universal, Yamaha, Toyota, Roland, Epson, WellPoint, Hewitt.

1977-1990: Art Director, Pacific Life. Projects: annual reports, corporate ID, trade show displays, collateral, logo and publication design, trade and consumer ads. Highlights designed, art/photo directed and produced 6 annual reports; oversaw major corporate identity change, including logotype, stationery and graphic standards.

1984-1990 Art Director, Architectural Originals. Duties included catalog design and layout, market research, photo direction, copywriting, advertising design and production, illustration, product design. (Concurrent with above.)

Abilities and Accomplishments
Design: brochures, collateral, catalogs, ads, packaging, exhibit graphics, web interfaces. Art direction, including photo direction, comping, press checks, print buying, project management. Marketing: product design, branding, naming, positioning, focus groups. Copywriting: headlines, ads, brochure copy (champion speller). Production: concept through completion. Computer Skills: a whiz at Quark, Illustrator, Photoshop, InDesign (full Mac studio). Account management: client contact, budgeting, scheduling. Supervision of junior staff and freelancers. Author of a book and articles on design software. Recipient of many design awards. Education: BA, English/Creative Writing, CSULB, plus courses in Marketing, Computer Programming, and Art.